What does "Parametric Test" mean?

Definition of Parametric Test in the context of A/B testing (online controlled experiments).

What is a Parametric Test?

A parametric test is a statistical test which makes certain assumptions about the distribution of the unknown parameter of interest and thus the test statistic is valid under these assumptions. A significance test under a Simple Normal Model for example has the assumption that the parameter has a normal distribution, behaves like an independent variable (is the result of an independent process) is identically distributed and has a constant mean and variance. Therefore, an integral part of applying such a test is making sure it is adequate vis-a-vis the observed data. This process is called mis-specification testing.

Modern parametric statistical inference is dominated by the concept of the likelihood function: the specified statistical model fully determines the likelihood function and all estimators rely on that quality one way or another, including the notion of a uniformly most powerful test which is a cornerstone in power analysis.

Parametric tests have the benefit of being precise in their assumptions which leads to more precise inferences and the ability to run mis-specification tests.

Like this glossary entry? For an in-depth and comprehensive reading on A/B testing stats, check out the book "Statistical Methods in Online A/B Testing" by the author of this glossary, Georgi Georgiev.

Related A/B Testing terms

Non-Parametric TestStatistical ModelDistribution

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About the author

Georgi Z. Georgiev

Georgi has over twenty years of experience in online marketing, web analytics, statistics, and design of business experiments.

Author of the book "Statistical Methods in Online A/B Testing", white papers on statistical analysis of A/B tests, and a speaker, he has been distinguished as a winner in the Data & Analytics category of the 2024 Experimentation Thought Leadership Awards.

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