Category

A/B Testing

author: Georgi Z. Georgiev

The current paper argues that there are many cases where testing for non-inferiority, as opposed to the widespread practice of superiority testing, is both more appropriate and more powerful in the statistical sense, resulting in better decision-making, and in some cases: significantly faster A/B tests **learn more**

Category

A/B Testing

The AGILE Statistical Method

author: Georgi Z. Georgiev

This paper presents AGILE - an improved A/B testing statistical methodology and accompanying software tool that allows for running conversion rate optimization (CRO) experiments that reach conclusions 20% to 80% faster than traditional methods and solutions while providing the same or better statistical guarantees, rules for stopping for futility and other benefits **learn more**

Category

A/B Testing

author: Georgi Z. Georgiev

This paper covers what the author perceives as major issues with the current (as of late 2016) mainstream approaches to statistical design and statistical analysis of A/B testing experiments, mostly as applied in fields of Conversion Rate Optimization (CRO) and Landing Page Optimization (LPO). **learn more**