A/B testing

# A/B Test Planner

No two A/B tests are the same. Estimate the appropriate duration and significance level for each test you run and maximize your testing ROI. A must have tool for A/B testing professionals.

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## In-depth costs vs benefits analysis

- Automatically determines a plan which maximizes the risk vs reward ratio (ROI-optimal test)
- Estimate risk vs reward ratios for different A/B test plans in terms of test duration and significance threshold
- Determine the
**marginal added value**of testing versus implementing straight away - Supports plans for A/B or A/B/N tests based on binomial or continuous metrics, as well as non-inferiority tests
- Analyze both single evaluation (fixed sample size) and sequential evaluation tests (AGILE method)
- Detailed graphical display of the results, allowing for deep examination and learning

### Take your A/B testing to the next level

Experience the power and utility of our A/B testing hub and all tools during our 30-day free trial. No credit card required.

Start free trial### See what our clients have to say

A tool with real value if you know how to use it. Might seem intimidating at the beginning, but it tries to provide flexibility, accuracy and optimization in your statistical analysis instead of over-simplification.

Arnau Vendrell

Co-Founder, **iSocialWeb Marketing**

At Cro Metrics, we've run tens of thousands of experiments for leading brands. Analytics Toolkit and the AGILE test calculator represent a step above and beyond every one of the other tools we've used.

Ryan Lucht

Director of Strategy, **Cro Metrics**