Cutting edge statistics for A/B test planning & analysis

Plan A/B tests for optimal business returns

Forget the difficult process of juggling test durations, confidence levels, minimum effects of interest, and power levels. Deliver optimal business returns by letting our software search all possible plans until it arrives at an ROI-optimal statistical plan. The input is a combination of basic parameters and business-case details.

The daunting task of balancing business risks and rewards to come up with a test plan is no longer an issue. No more wondering how long to run a test for and with what confidence level. The feedback loops involved in this balancing act are resolved by using the A/B testing hub wizard in "Advanced mode".

Robust statistics you can trust

You can be confident with the calculated statistics as they have been thoroughly tested through millions of simulations.

The integrated test planning and analysis experience means the tools automatically apply the correct statistical adjustments and help you avoid most misapplications of statistical methods.

Where other tools leave you unsure of how-to use them correctly or let you proceed oblivious to hidden assumptions, Analytics Toolkit offers a guiding hand through thoughtful user experience, detailed contextual help, and accompanying technical documentation.

Drive action with metrics that matter

Analyze metrics that stakeholders care about such as average revenue per user. Non-binomial (continuous) metrics are supported in all tools so your A/B test results can more easily drive action.

Such metrics are generally more informative than simple conversion rates and are typically closer to the business bottom-line, making them perfect as primary metrics for most A/B tests.

Easily connect your test data

Easily connect your test’s data with our statistical analysis and A/B testing tools. The preferred way for technologically enabled customers is to employ our easy-to-use Data API to send your test data to the Toolkit. Extracting test statistics can also be automated through our Reporting API.

Manual data entry is also supported if one cannot use any of the above methods.

Level up your knowledge

Deepen and widen your understanding of A/B testing and statistical methods with the help of our learning center. Improve the way you plan and analyze A/B tests with the help of our articles, how-to guides, white papers, and the most thorough glossary of A/B testing statistics terms.