Automate Repetitive daily analytics tasks

Cut Down execution times From hours to seconds

Improve your Expertise
& adopt best practices

Free Trial

use all our tools for 3 web properties for FREE!

Analytics Tools

A must have analytics productivity toolkit for web analysts, CRO, SEO/SEM, and digital agencies (why?)
Check Health Status

Check Health Status

Identify potential issues with your analytics setup.

Quick and thorough check-up of your Google Analytics setup to identify potential issues with it. The tool suggests remedies for many of the common issues.
Analytics Copy/Paste

Analytics Copy/Paste

Speed up Google Analytics setup & update tasks.

A big setup time-saver, with which you can quickly copy/paste view settings, filters and goals across profiles, properties, and accounts in Google Analytics.
Auto Spam Filters

Auto Spam Filters

Analytics referrer spam & ghost traffic solution. Set-and-forget!

Easy to use tool that sets up anti-spam protection filters in your Google Analytics account and keeps them always up-to-date. No more polluted data, no more referrer spam.
Easy View Filters

Easy View Filters

Easily apply commonly used filters to Google Analytics views.

Quickly & easily apply any of 13+ predefined best practice view filters to one or multiple views, across properties and accounts.
AGILE A/B Testing Calculator

AGILE A/B Testing Calculator

Maximize the efficiency & ROI of your AB testing efforts!

Use the revolutionary AGILE A/B testing calculator to perform experiments with great efficiency and improved certanty. Maximize ROI & leave the illusory results behind.
A/B Testing ROI Calculator

A/B Testing ROI Calculator

Plan your A/B tests for the best risk/reward possible.

No two A/B tests are alike. Plan your test duration, significance level, number of variants and other parameters to achieve the best possible risk/reward ratio from A/B testing.
Analytics Dashboard

Analytics Dashboard

All your client's most important metrics at a glance.

Check the vital metrics from all your client's Google Analytics properties at once. SEO, SMM & Paid Ads dashboards.
Analytics Code Wizard

Analytics Code Wizard

Generate custom codes fast, easy and error-free!

Generate custom code for events, virtual pageviews and other setup customizations in a fast, easy and less error-prone way with this wizard.
E-commerce Data Validator

E-commerce Data Validator

Validate the E-commerce data in your account.

Are your e-commerce statistics accurate? Or are you making your most important decisions based on inaccurate data? Check the quality of your e-commerce data quickly, easily and in-depth now.
Statistical Calculators

Statistical Calculators

Stop chasing the statistical ghosts!

Use these calculators to validate your findings and make sure you are basing your decisions on significant data. Avoid common errors of "statistical intuition".
Advanced URL Builder

Advanced URL Builder

Easily build URLs for campaign tagging.

Generate one or multiple URLs at once with this handy tool. It completely replaces Google's Google Analytics URL builder.
Google Update Checker

Google Update Checker

Has your site been hit by Panda, Penguin or another update?

Find out in just a few seconds if your site has been hit (or has improved) by one of the many Google Algorithm updates. A unique tool for SEOs and webmasters.
Smart Data Explorer

Smart Data Explorer

Explore your Google Analytics data in a smart way.

Focus on what's really important and produce action-oriented data. Validate your findings statistically and explore correlations and causations in your data.
Import Cost Data

Import Cost Data

Upload your data in Google Analytics!

Easily upload your campaigns cost data into Google Analytics. Any type of campaign (CPC, CPM, E-mail, Bing Ads, etc.) is fine as long as you can export data in CSV format. Make smarter data-driven decisions now.
Register now and use all our tools
for three web properties for FREE!

Blog

Analysis of 115 A/B Tests: Average Lift is 4%, Most Lack Statistical Power

What can you learn from 115 publicly available A/B tests? Usually, not much, since in most cases you would be looking at case studies with very basic data about what was tested and the outcome of the A/B test. Confidence intervals, p-values and other measurements of uncertainty will often be missing, and when present they ... Read More

Confidence Intervals & P-values for Percent Change / Relative Difference

In many controlled experiments, including online controlled experiments (a.k.a. A/B tests) the result of interest and hence the inference made is about the relative difference between the control and treatment group. In A/B testing as part of conversion rate optimization and in marketing experiments in general we use the term “percent lift” (“percentage lift”) while in ... Read More

Affordable A/B Tests: Google Optimize & AGILE A/B Testing

The problem most-often faced by owners of websites who want to take a scientific approach to improving them by using A/B testing is that they might have relatively small revenue. Thus, when the ROI calculation for the A/B test is done it might turn out that it is economically unfeasible to test. In some cases, ... Read More

The Google Optimize Statistical Engine and Approach

Google Optimize is the latest attempt from Google to deliver an A/B testing product. Previously we had “Google Website Optimizer”, then we had “Content Experiments” within Google Analytics, and now we have the latest iteration: Google Optimize. While working on the integration of our A/B Testing Calculator with Google Optimize I was curious to see ... Read More

Our Clients About Us

The value added to our agency by these tools is tremendous. I would say it provides Inflow with the best bang for the buck out of any tool we pay for. [ full testimonial ]

Chris Hickey
Director of Inbound Services, InFlow

From time-saving tools to quick and amazing support (in the rare case) it is a must have. Analytics-Toolkit is truly a must-have for any large analytics team. [ full testimonial ]

Thomas Bosilevac
President and Founder, MashMetrics

Analytics-Toolkit is like my own personal treasure chest as it has all the tools I need in one convenient place. 6 months in and I can’t believe what an integral part it has become... [ full testimonial ]

Hristian Kambourov

Managing Director, Revise.cc

Follow Us

Follow us on Facebook Follow us on Twitter Follow us on Google Plus