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Analytics Tools

A must have Google Analytics® productivity toolkit for web analytics, SEO/SEM and digital agencies (why?)
Check Health Status

Check Health Status

Identify potential issues with your analytics setup.

Quick and thorough check-up of your Google Analytics setup to identify potential issues with it. The tool suggests remedies for many of the common issues.
Analytics Copy/Paste

Analytics Copy/Paste

Speed up setup & update tasks for multiple profiles.

A big setup time-saver, with which you can quickly copy/paste view settings, filters and goals across profiles, properties, and accounts in Google Analytics.
Auto Spam Filters

Auto Spam Filters

Analytics referrer spam & ghost traffic solution. Set-and-forget!

Easy to use tool that sets up anti-spam protection filters in your Google Analytics account and keeps them always up-to-date. No more polluted data, no more referrer spam.
AGILE A/B Testing Calculator

AGILE A/B Testing Calculator

Maximize the efficiency & ROI of your AB testing efforts!

Use the revolutionary AGILE A/B testing calculator to perform experiments with great efficiency and improved certanty. Maximize ROI & leave the illusory results behind.
Easy View Filters

Easy View Filters

Apply best-practice/commonly used filters quickly and easily.

Quickly & easily apply any of 13+ predefined best practice Google Analytics view filters to one or multiple views across accounts.
Google Update Checker

Google Update Checker

Has your site been hit by Panda, Penguin or another update?

Find out in just a few seconds if your site has been hit (or has improved) by one of the many Google Algorithm updates. A unique tool for SEOs and webmasters.
Analytics Dashboard

Analytics Dashboard

All your client's most important metrics at a glance.

Check the vital metrics from all your client's Google Analytics properties at once. SEO, SMM & Paid Ads dashboards.
Analytics Code Wizard

Analytics Code Wizard

Generate custom codes fast, easy and error-free!

Generate custom code for events, virtual pageviews and other setup customizations in a fast, easy and less error-prone way with this wizard.
Advanced URL Builder

Advanced URL Builder

Easily build URLs for campaign tagging.

Generate one or multiple URLs at once with this handy tool. It completely replaces Google's Google Analytics URL builder.
E-commerce Data Validator

E-commerce Data Validator

Validate the E-commerce data in your account.

Are your e-commerce statistics accurate? Or are you making your most important decisions based on inaccurate data? Check the quality of your e-commerce data quickly, easily and in-depth now.
Import Cost Data

Import Cost Data

Upload your data in Google Analytics!

Easily upload your campaigns cost data into Google Analytics. Any type of campaign (CPC, CPM, E-mail, Bing Ads, etc.) is fine as long as you can export data in CSV format. Make smarter data-driven decisions now.
Statistical Calculators

Statistical Calculators

Stop chasing the statistical ghosts!

Use these calculators to validate your findings and make sure you are basing your decisions on significant data. Avoid common errors of "statistical intuition".
Smart Data Explorer

Smart Data Explorer

Explore your Google Analytics data in a smart way.

Focus on what's really important and produce action-oriented data. Validate your findings statistically and explore correlations and causations in your data.
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Blog

Running Multiple A/B Tests at The Same Time: Do’s and Don’ts

Can running multiple A/B tests at the same time lead to interferences that result in choosing inferior variants? Does running each A/B test in a silo improve or worsen the situation? If there is any danger, how great is it and how much should we be concerned about it? In this post, I’ll try to answer ... Read More

Top 10 ways to ruin your Google Analytics data and how to avoid them

A lot of businesses rely on Google Analytics to assess the performance of their online efforts with regards to online sales, marketing, support, or just providing users with information about a brand or a product. Any measurements and conclusions based on them, however, are only as good as the accuracy and reliability of the data ... Read More

Futility Stopping Rules in AGILE A/B Testing

In this article we continue our examination of the AGILE statistical approach to AB testing with a more in-depth look into futility stopping, or stopping early for lack of positive effect (lack of superiority). We’ll cover why such rules are helpful and how they help boost the ROI of A/B testing, why a rigorous statistical rule ... Read More

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It's very helpful tool if you have to manage multiple GA accounts. It takes away all the stress and does a lot things with just a press of button, rather than us spending ages. [ full testimonial ]

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Web Analyst, New Zealand Automobile Association

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