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Up to 80% faster tests. Unrivaled statistical rigor. Experiments planned for optimal business returns.
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Act faster with AGILE sequential testing
Benefit from winners earlier and cut losers as quickly as possible to maximize revenue without compromising your test’s statistical guarantees.
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Plan A/B tests with optimal business returns
Run tests with the right confidence requirements and for just as long as needed. Achieve optimal balance of business risk and reward with our unique test ROI optimizer.
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Enjoy statistical results you can trust
Statistically rigorous online A/B tests have never been as easy to plan and analyse. Revenue-based metrics help convince stakeholders and drive action.
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A/B testing statistics done right
Smart and rigorous statistics are often the missing driver of success for CRO & UX teams.
Free online tools are too simple, inefficient, and invite malpractice. Many others appear statistically sound yet make compromises with the very essence of what that means. Claims of tests optimal for your business are made while failing to take any business metrics as input.
The A/B testing hub changes all that and helps you make the most of your online A/B tests.
More on stats for success“Unrivaled statistical rigor combined with a unique method for planning tests for optimal business returns”
Georgi Georgiev
Founder of Analytics Toolkit and Author of Statistical Methods in Online A/B Testing
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Smart Data Explorer
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Check the vital metrics from all your client's Google Analytics properties at once. SEO, SMM & Paid Ads dashboards.
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Level up your knowledge of A/B testing statistics
All our content is by Georgi Georgiev who literally wrote the book on statistics in online A/B testing!
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The new standard for planning and analyzing A/B tests is here
The first major overhaul of Analytics Toolkit since its release in early 2014 has finally arrived and it brings with it solutions to many of the hard questions facing practitioners when planning and analyzing A/B tests...
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