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Analytics Tools

A must have analytics productivity toolkit for web analysts, CRO, SEO/SEM, and digital agencies (why?)
Check Health Status

Check Health Status

Identify potential issues with your analytics setup.

Quick and thorough check-up of your Google Analytics setup to identify potential issues with it. The tool suggests remedies for many of the common issues.
Analytics Copy/Paste

Analytics Copy/Paste

Speed up Google Analytics setup & update tasks.

A big setup time-saver, with which you can quickly copy/paste view settings, filters and goals across profiles, properties, and accounts in Google Analytics.
Auto Spam Filters

Auto Spam Filters

Analytics referrer spam & ghost traffic solution. Set-and-forget!

Easy to use tool that sets up anti-spam protection filters in your Google Analytics account and keeps them always up-to-date. No more polluted data, no more referrer spam.
Easy View Filters

Easy View Filters

Easily apply commonly used filters to Google Analytics views.

Quickly & easily apply any of 13+ predefined best practice view filters to one or multiple views, across properties and accounts.
AGILE A/B Testing Calculator

AGILE A/B Testing Calculator

Maximize the efficiency & ROI of your AB testing efforts!

Use the revolutionary AGILE A/B testing calculator to perform experiments with great efficiency and improved certanty. Maximize ROI & leave the illusory results behind.
A/B Testing ROI Calculator

A/B Testing ROI Calculator

Plan your A/B tests for the best risk/reward possible.

No two A/B tests are alike. Plan your test duration, significance level, number of variants and other parameters to achieve the best possible risk/reward ratio from A/B testing.
Analytics Dashboard

Analytics Dashboard

All your client's most important metrics at a glance.

Check the vital metrics from all your client's Google Analytics properties at once. SEO, SMM & Paid Ads dashboards.
Analytics Code Wizard

Analytics Code Wizard

Generate custom codes fast, easy and error-free!

Generate custom code for events, virtual pageviews and other setup customizations in a fast, easy and less error-prone way with this wizard.
E-commerce Data Validator

E-commerce Data Validator

Validate the E-commerce data in your account.

Are your e-commerce statistics accurate? Or are you making your most important decisions based on inaccurate data? Check the quality of your e-commerce data quickly, easily and in-depth now.
Statistical Calculators

Statistical Calculators

Stop chasing the statistical ghosts!

Use these calculators to validate your findings and make sure you are basing your decisions on significant data. Avoid common errors of "statistical intuition".
Advanced URL Builder

Advanced URL Builder

Easily build URLs for campaign tagging.

Generate one or multiple URLs at once with this handy tool. It completely replaces Google's Google Analytics URL builder.
Google Update Checker

Google Update Checker

Has your site been hit by Panda, Penguin or another update?

Find out in just a few seconds if your site has been hit (or has improved) by one of the many Google Algorithm updates. A unique tool for SEOs and webmasters.
Smart Data Explorer

Smart Data Explorer

Explore your Google Analytics data in a smart way.

Focus on what's really important and produce action-oriented data. Validate your findings statistically and explore correlations and causations in your data.
Import Cost Data

Import Cost Data

Upload your data in Google Analytics!

Easily upload your campaigns cost data into Google Analytics. Any type of campaign (CPC, CPM, E-mail, Bing Ads, etc.) is fine as long as you can export data in CSV format. Make smarter data-driven decisions now.
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Blog

The A/B Testing Guide to Surviving on a Deserted Island

The secluded and isolated deserted island setting has been used as the stage for many hypothetical explanations in economics and philosophy with the scarcity of things that can be developed as resources being a central feature. Scarcity and the need to keep risk low while aiming to improve one’s situation is what make it a ... Read More

Inherent costs of A/B testing: limited risk results in limited gains

I’ve already done a detailed breakdown of costs & benefits in A/B testing as well as the risks and rewards and how A/B testing is essentially a risk management solution. In this short installment I’d like to focus on the trade-off between limiting the downside and restricting the upside which is present in all risk management ... Read More

Representative samples and generalizability of A/B testing results

I see a nice trend in recent discussions on A/B testing: more and more people realize the need for proper statistical design and analysis which is a topic I hold dear as I’ve written dozens of articles and a few white-papers on. However, there are cases in which statistical validity is discussed without consideration for ... Read More

Designing successful A/B tests in Email Marketing

The process of A/B testing (a.k.a. online controlled experiments) is well-established in conversion rate optimization for all kinds of online properties and is widely used by e-commerce websites. On this blog I have already written in depth about the statistics involved as well as the ROI calculations in terms of balancing risk and reward for ... Read More

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Analytics-Toolkit is like my own personal treasure chest as it has all the tools I need in one convenient place. 6 months in and I can’t believe what an integral part it has become... [ full testimonial ]

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