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Analytics Tools

A must have analytics productivity toolkit for web analysts, CRO, SEO/SEM, and digital agencies (why?)
Check Health Status

Check Health Status

Identify potential issues with your analytics setup.

Quick and thorough check-up of your Google Analytics setup to identify potential issues with it. The tool suggests remedies for many of the common issues.
Analytics Copy/Paste

Analytics Copy/Paste

Speed up Google Analytics setup & update tasks.

A big setup time-saver, with which you can quickly copy/paste view settings, filters and goals across profiles, properties, and accounts in Google Analytics.
Auto Spam Filters

Auto Spam Filters

Analytics referrer spam & ghost traffic solution. Set-and-forget!

Easy to use tool that sets up anti-spam protection filters in your Google Analytics account and keeps them always up-to-date. No more polluted data, no more referrer spam.
Easy View Filters

Easy View Filters

Easily apply commonly used filters to Google Analytics views.

Quickly & easily apply any of 13+ predefined best practice view filters to one or multiple views, across properties and accounts.
AGILE A/B Testing Calculator

AGILE A/B Testing Calculator

Maximize the efficiency & ROI of your AB testing efforts!

Use the revolutionary AGILE A/B testing calculator to perform experiments with great efficiency and improved certanty. Maximize ROI & leave the illusory results behind.
A/B Testing ROI Calculator

A/B Testing ROI Calculator

Plan your A/B tests for the best risk/reward possible.

No two A/B tests are alike. Plan your test duration, significance level, number of variants and other parameters to achieve the best possible risk/reward ratio from A/B testing.
Analytics Dashboard

Analytics Dashboard

All your client's most important metrics at a glance.

Check the vital metrics from all your client's Google Analytics properties at once. SEO, SMM & Paid Ads dashboards.
Analytics Code Wizard

Analytics Code Wizard

Generate custom codes fast, easy and error-free!

Generate custom code for events, virtual pageviews and other setup customizations in a fast, easy and less error-prone way with this wizard.
E-commerce Data Validator

E-commerce Data Validator

Validate the E-commerce data in your account.

Are your e-commerce statistics accurate? Or are you making your most important decisions based on inaccurate data? Check the quality of your e-commerce data quickly, easily and in-depth now.
Statistical Calculators

Statistical Calculators

Stop chasing the statistical ghosts!

Use these calculators to validate your findings and make sure you are basing your decisions on significant data. Avoid common errors of "statistical intuition".
Advanced URL Builder

Advanced URL Builder

Easily build URLs for campaign tagging.

Generate one or multiple URLs at once with this handy tool. It completely replaces Google's Google Analytics URL builder.
Google Update Checker

Google Update Checker

Has your site been hit by Panda, Penguin or another update?

Find out in just a few seconds if your site has been hit (or has improved) by one of the many Google Algorithm updates. A unique tool for SEOs and webmasters.
Smart Data Explorer

Smart Data Explorer

Explore your Google Analytics data in a smart way.

Focus on what's really important and produce action-oriented data. Validate your findings statistically and explore correlations and causations in your data.
Import Cost Data

Import Cost Data

Upload your data in Google Analytics!

Easily upload your campaigns cost data into Google Analytics. Any type of campaign (CPC, CPM, E-mail, Bing Ads, etc.) is fine as long as you can export data in CSV format. Make smarter data-driven decisions now.
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Blog

What Can You Learn From Running an A/B Test for 2 Years?

We just concluded an A/B test on Analytics-Toolkit.com that has been left to run for just over 2 years. And it failed, as in failing to demonstrate a statistically significant effect based on the significance threshold it was designed for. Has it been a waste of time, though, or can we actually learn something from ... Read More

Does Your A/B Test Pass the Sample Ratio Mismatch Check?

Most, if not all successful online businesses nowadays rely on one or more systems for conducting A/B tests in order to inform business decisions ranging from simple website or advertising campaign interventions to complex product and business model changes. While testing might have become a prerequisite for releasing the tiniest of changes, one type of ... Read More

AGILE A/B Testing Update: Custom API & Support for Non-Binomial Data

I’m happy to announce the release of two long-awaited features for our AGILE A/B Testing Calculator: Support for non-binomial metrics like average revenue per user A new custom API for sending experiment data to the calculator Below is an explanation of each of these new features in some detail. Support for Non-Binomial Data While our ... Read More

Statistical Methods in Online A/B Testing – the book

The long wait is finally over! “Statistical Methods in Online A/B Testing” can now be found as a paperback and an e-book on your preferred Amazon store. Note that the Kindle edition is available for $2.99 or equivalent if you’ve already purchased the paperback (through Kindle Matchbook). The book is a comprehensive guide to statistics ... Read More

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