About Us

Who Are We?

Analytics-Toolkit.com is a project developed and managed by Web Focus LLC (founded 2008). We are a team of internet marketing & analytics specialists gathered around the idea of making web analytics easier for all of our peers - marketers, analytics specialists, conversion optimization experts and webmasters alike.

Georgi Georgiev

Leading the team is veteran internet marketer Georgi Georgiev with more than 14 years of experience in the field of SEO, SEM, Analytics and Usability, including 6 years of experience with statistics and design of experiments. He is one of the first Google Analytics specialists certified by Google (Mar 2009) and frequently appears as speaker/lecturer/trainer at internet marketing events. This includes leading Google-organized trainings for advertising specialists in his capacity as a Google Partners Certified Trainer in AdWords & Analytics, as well as onlince courses such as the "Statistics for A/B testing" course, part of CXL Institute. Mr. Georgiev is also the author of the book "Statistical Methods in Online A/B Testing".

Our combined skills in Google Analytics, Google Analytics API development, related internet marketing activites and statistical analysis ensure that our tools are built with the needs of internet marketers, analytics specialists and conversion optimization experts in mind whilst following all best practices.

You can follow us on Twitter and Facebook.

The Analytics Toolkit

Analytics-Toolkit.com, launched officially in early 2014, is our primary SaaS product. It is our take on building a complete Google Analytics productivity suite for online marketers, CRO and web analytics specialists. It has since expanded to include state of the art statistical analysis tools for A/B testing. You can see the features page or read our blog for more information.

Analytics Services

We do professional Google Analytics Consulting, Setups, Setup Audits, Data Audits as well as Action-Oriented Reporting for the needs of pretty much any business with an online presence. Debugging complex analytics cases is something that always excites us and is kind of our specialty. Contact us now to request an offer.

Company Certifications

Google AdWords Premium Certified Partner

Team Member Certifications

Mr. Georgiev is a Google Partners Certified Trainer
Analytics Qualified AdWords Qualified