What does "Mean Square Error" mean?

Definition of Mean Square Error in the context of A/B testing (online controlled experiments).

What is Mean Square Error?

Alias: MSE

The mean square error (MSE) is a measure of optimality of a statistical estimator. There are two conflicting definitions for optimality in the two major inferential schools: frequentist and Bayesian [1].

In frequentist inference an efficient estimator (optimal estimator) deviates as little as possible from the true value (θ*) one is trying to estimate: MSE(θ̂n(X);θ*) = E(θ̂n(X) - θ*)2. Thus, the mean square error is defined with respect to the true state of nature, the true underlying data-generating mechanism (DGM) which in hypothesis testing is specified by defining a statistical model.

The importance of having frequentist statistics with low mean square error is then a natural extension of our desire to have an accurate estimation of the true data-generating mechanism. This then translates into making as informed decisions following an A/B test as possible.

In Bayesian inference the decision-theoretic definition of optimiality is used in which an optimal estimator is one that minimizes the loss function over every possible value of the parameter: MSE1(θ̂(X);θ)= E(θ̂(X) - θ)2 = R(θ,θ̂),∀θ∈Θ where R is a risk function. Unlike the frequentist notion, the Bayesian one has no reference to the true value of θ (θ*) and is in fact in direct contrast to the goal of minimizing the error with respect to it and of learning about the true data-generating mechanism. Instead, the objective is to minimize losses weighted by π(θ|x0) the posterior distribution of θ given x0 for all values of θ in Θ.

References:
[1] Spanos A. (2017) "Why the Decision-Theoretic Perspective Misrepresents Frequentist Inference - Revisiting Steins Paradox and Admissibility"

Like this glossary entry? For an in-depth and comprehensive reading on A/B testing stats, check out the book "Statistical Methods in Online A/B Testing" by the author of this glossary, Georgi Georgiev.

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VarianceEfficient EstimatorEstimatorEstimation

About the author

Georgi Z. Georgiev

Georgi has over twenty years of experience in online marketing, web analytics, statistics, and design of business experiments.

Author of the book "Statistical Methods in Online A/B Testing", white papers on statistical analysis of A/B tests, and a speaker, he has been distinguished as a winner in the Data & Analytics category of the 2024 Experimentation Thought Leadership Awards.

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