What does "Frequentist Inference" mean?

Definition of Frequentist Inference in the context of A/B testing (online controlled experiments).

What is Frequentist Inference?

Frequentist inference is a collection of error probabilistic methods which allows us to learn from data about the true state of nature in the presence of uncertainty by using model-based inference. It's core goal involves providing error control in the face of uncertainty. It was developed in the early 20-th century by Fisher, Neyman & Pearson, and others, largely replacing the present approaches to statistical inference, among them Bayesian inference.

The core of frequentist inference can best be summed up as such: "Putting forward a statistical model and interpreting the observed data as a realization of the 'idealized' stochastic mechanism constitutes the cornerstone of modern statistical inference."[1]. Frequentist inference is factual: it operates with the goal of pinpointing the true state of nature regarding a certain phenomenon and all its measures of optimality are based on that goal. The importance of defining a statistical model based on which one can assign probabilities of observing a certain sample value is key in hypothesis testing. Since these result in a well-defined sample space freqentist statistics are also sometimes called sampling methods and they are the gold standard in scientific and applied causal inference and estimation.

In a frequentist framework the finite-sample performance of hypothesis tests and estimators is key, bringing rise to estimators which are finite-sample unbiased, efficient and sufficient, as well as asymptotically consistent. That is: we want to be able to have reliable estimation of the error associated with a piece of data, in finite time, thus decisions based on such data can enjoy certain worst-case error-guarantees. This is in contrast with Bayesian inference methods which exclusively rely on asymptotic performance and offer no finite-sample guarantees.

Frequentist inference is the basis of much of the applied statistics in A/B testing / online controlled experiments, but some vendors and practitioners employ Bayesian inference instead. This is often due to misunderstood or simply false arguments of superiority: no-penalty peeking and better alignment with the issue at hand being the two most prominent ones.

From a philosophical standpoint frequentist error statistics can be viewed as applying the general idea of Popper's falsificationism in probabilistic terms.

References:
[1] Zellner A. (2002) "Simplicity, Inference and Modelling - Keeping it Sophisticatedly Simple"

Like this glossary entry? For an in-depth and comprehensive reading on A/B testing stats, check out the book "Statistical Methods in Online A/B Testing" by the author of this glossary, Georgi Georgiev.

Articles on Frequentist Inference

Frequentist vs Bayesian Inference
blog.analytics-toolkit.com

Related A/B Testing terms

Causal InferenceHypothesis TestingEstimationNull Hypothesis Statistical Test

About the author

Georgi Z. Georgiev

Georgi has over twenty years of experience in online marketing, web analytics, statistics, and design of business experiments.

Author of the book "Statistical Methods in Online A/B Testing", white papers on statistical analysis of A/B tests, and a speaker, he has been distinguished as a winner in the Data & Analytics category of the 2024 Experimentation Thought Leadership Awards.

Purchase Statistical Methods in Online A/B Testing

Statistical Methods in Online A/B Testing

Take your A/B testing program to the next level with the most comprehensive book on user testing statistics in e-commerce.

Learn more

Glossary index by letter

Select a letter to see all A/B testing terms starting with that letter or visit the Glossary homepage to see all.