What does Split Test mean?

Definition of Split Test in the context of A/B testing (online controlled experiments).

What is Split Test?

For a definition of Split Test see A/B Test.

Articles on Split Test

A guide to A/B testing statistics

Affordable A/B Tests: Google Optimize & AGILE A/B Testing

Risk vs. Reward in A/B Tests: A/B testing as Risk Management

A/B Testing with a Small Sample Size

The Cost of Not A/B Testing – a Case Study

Glossary index by letter

Select a letter to see all A/B testing terms starting with that letter or visit the Glossary homepage to see all.