What does RPU mean?

Definition of RPU in the context of A/B testing (online controlled experiments).

What is RPU?

For a definition of RPU see Revenue per User.

Related A/B Testing terms

Non-Binomial MetricAverage Revenue Per User

Articles on RPU

Statistical Significance for Non-Binomial Metrics – Revenue per User, AOV, etc.
blog.analytics-toolkit.com


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