What does ROI mean?

Definition of ROI in the context of A/B testing (online controlled experiments).

What is ROI?

For a definition of ROI see Return on Investment.

Related A/B Testing terms

RiskCostRewardRisk-Reward Analysis

Articles on ROI

Risk vs. Reward in A/B Tests: A/B testing as Risk Management

Inherent costs of A/B testing: limited risk results in limited gains

Costs and Benefits of A/B Testing: A Comprehensive Guide

Improving ROI in A/B Testing: the AGILE AB Testing Approach

ROI Calculator

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