What does ROI mean?
Definition of ROI in the context of A/B testing (online controlled experiments).
What is ROI?
For a definition of ROI see Return on Investment.
Articles on ROI
Risk vs. Reward in A/B Tests: A/B testing as Risk Management
Inherent costs of A/B testing: limited risk results in limited gains
Costs and Benefits of A/B Testing: A Comprehensive Guide
Improving ROI in A/B Testing: the AGILE AB Testing Approach