What does "One-Tailed Test" mean?

Definition of One-Tailed Test in the context of A/B testing (online controlled experiments).

What is a One-Tailed Test?

Alias: one-sided test

A one-tailed test in hypothesis testing is a test defined so that it matches a one-sided hypothesis. The "tail" references one half of the frequency distribution of the statistic one is using (e.g. a z score or a t score). It is in that side where you define your rejection region. However, this terminology can be misleading since a one-tailed distribution of the statistic is not necessary for testing a one-sided hypothesis. For example, the fact that the Χ2 (chi-square) distribution has no left tail does not mean one cannot perform a one-sided test with it to produce a p-value that corresponds to a one-sided null hypothesis. Therefore, the term "one-sided test" is recommended to avoid confusion.

If the distribution of the statistic is symmetrical one can easily convert the result from a two-tailed test to a one-tailed one by dividing a p-value by 2 or by considering the confidence level of an interval to be (100-(100-XX%)/2)% where XX% is the confidence level of a two-tailed interval.

Since in an A/B test the hypothesis of interest is usually one-sided we mostly use one-sided tests.

Like this glossary entry? For an in-depth and comprehensive reading on A/B testing stats, check out the book "Statistical Methods in Online A/B Testing" by the author of this glossary, Georgi Georgiev.

Articles on One-Tailed Test

One-tailed vs Two-tailed Tests of Significance in A/B Testing
blog.analytics-toolkit.com

Project OneSided
www.onesided.org

Related A/B Testing terms

Null HypothesisAlternative HypothesisTwo-Tailed TestOne-Sided HypothesisHypothesis TestingNull Hypothesis Statistical Test

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About the author

Georgi Z. Georgiev

Georgi has over twenty years of experience in online marketing, web analytics, statistics, and design of business experiments.

Author of the book "Statistical Methods in Online A/B Testing", white papers on statistical analysis of A/B tests, and a speaker, he has been distinguished as a winner in the Data & Analytics category of the 2024 Experimentation Thought Leadership Awards.

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