What does External Validity mean?

Definition of External Validity in the context of A/B testing (online controlled experiments).

What is External Validity?

For a definition of External Validity see Generalizability.

Articles on External Validity

Representative samples and generalizability of A/B testing results

Glossary index by letter

Select a letter to see all A/B testing terms starting with that letter or visit the Glossary homepage to see all.