What does ARPU mean?

Definition of ARPU in the context of A/B testing (online controlled experiments).

What is ARPU?

For a definition of ARPU see Average Revenue Per User.

Related A/B Testing terms

Non-Binomial MetricRevenue per User

Articles on ARPU

Statistical Significance for Non-Binomial Metrics – Revenue per User, AOV, etc.
blog.analytics-toolkit.com


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