What does ARPU mean?

Definition of ARPU in the context of A/B testing (online controlled experiments).

What is ARPU?

For a definition of ARPU see Average Revenue Per User.

Related A/B Testing terms

Non-Binomial MetricRevenue per User

Articles on ARPU

Statistical Significance for Non-Binomial Metrics – Revenue per User, AOV, etc.

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Select a letter to see all A/B testing terms starting with that letter or visit the Glossary homepage to see all.