What does ARPU mean?

Definition of ARPU in the context of A/B testing (online controlled experiments).

What is ARPU?

For a definition of ARPU see Average Revenue Per User.

Related A/B Testing terms

Non-Binomial Metric

Revenue per User

Articles on Average Revenue Per User


Glossary Index by Letter

ABCDEFGHIKLMNOPRSTUVZ

Select a letter to see all A/B testing terms starting with that letter or visit the Glossary homepage to see all.