Google Analytics Auto Spam Filters

Annoyed by polluted traffic stats in Google Analytics? Tired of updating & creating filters just to keep your stats in good shape? Now you can protect hundreds of views from referral spam and ghost traffic with a single click of the mouse! To use this tool, you need to sign in to Analytics-Toolkit.com. Sign In or Free Trial.

Get Rid of Google Analyitcs Referrer Spam

This is a set-and-forget referral spam blocker. The tool automatically applies and updates Google Analytics filters that exclude ghost traffic and referrer spam traffic from your reports. Our spam database is updated weekly! Extremely useful when managing more than a few views that need spam protection, especially if you are a marketer/CRO specialist/GA specialist working on multiple client Google Analytics accounts.

  • Easy to use set-and-forget solution
  • Blocks most referrer spam
  • Get rid of most events/pageviews spam
  • Blocks most language spam
  • Spam database is always up to date

Google Analytics Auto Spam Filter

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Google Analytics Anti-Spam Tool - Video Transcript

In this video we’ll present the Auto-Spam Filter tool from Analytics-Toolkit.com. This is a set-and-forget solution to the problem of Google Analytics referrer spam and ghost traffic in general. You activate the tool once and it then keeps all your accounts and properties protected from spam. We keep an up-to-date database of spam referrals and other abusers and we make sure to augment our filters frequently so that only minimal quantities of spam make it through to your reports, if any.

It’s a big time saver, especially for agencies or freelancers who manage multiple accounts, since even setting the filters once can be a demanding task, not to mention constantly checking for new spam and keeping multiple filters in a number of accounts up-to-date.

Here is how it works.

When you open the tool there is just one checkbox. You check it and the tool is on. This triggers the following: first, all your currently active web properties in Analytics-Toolkit.com are added to our list of properties to protect from spam; second, our tool will add the filters to all of these properties; third, our tool will check your spam filters about once every 2-3 days in order to keep them synchronized with our central spam database.

We have an interface where you can check the protection status of your active properties. Newly added ones have the status of “Pending”, while properties with all filters up-to-date have a status of “Protected”. In some cases you might not have the privileges to create and link the filter to a property. You’ll see a “No Perm.” sign next to it.

Any new properties you activate for use in Analytics-Toolkit.com will automatically be added to the protection list.

We offer two optional functions in this tool as well. The first one allows you to exclude a set of views from the filter application, so if you keep “RAW” or “Backup” views with no filters they can remain filter-free. The field uses regular expressions so it’s advised that you have some understanding of RegEx before you decide to use it. By default we would not apply filters to any views whose names end in “raw” or “backup”, but you can leave the field completely empty in order to apply the spam protection filters to all views.

The second optional function is very handy for online marketing agencies, SEO agencies, CRO agencies, and others as they often would want to have their own traffic excluded from the statistics of a client’s site. By entering a list of IPs in this field you’ll instruct the toolkit to create an exclusion filter based on them. You can also use basic RegEx in this field.

If you’d like to have good quality, spam-free data in Google Analytics with minimum maintenance, this is the tool for you. Whether you have 100 or 1000 views that need spam protection, just turn the switch on and we’ll take it from there.

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Tool Characteristics

Automation Partial / Full

Time-Saving 10x-1000x

Unique Tool Yes / No

API Only Yes / No

Expertise Level Novice / Experienced / Expert

How to use the spam blocker tool?

Simply flip a checkbox and the tool is armed and ready to block referral spam from reaching your Google Analytics data, as well as most language spam, event spam, page & page title spam.

It automatically applies filters to all views you have active in Analytics-Toolkit.com. It will then auto-update the filters whenever new spam is detected. The effect of view filters in GA is not retroactive. You can select some views to exclude from it and you can also use it to apply IP filters for your internal traffic as well!

Want to learn more? Check out our Infopage on Google Analytics referral spam or read our blog posts on Google Analytics spam.