Secret.ɢoogle.com - Google Analytics Spam

Does Secret.ɢoogle.com appear in your Google Analytics page title reports? Read more to learn about page title spam with Secret.ɢoogle.com and how to stop it.

What is Secret.ɢoogle.com?

Secret.ɢoogle.com is one of the latest examples of a new generation Google Analytics spam that our monitoring tools have picked up. Previously we saw referrer spam where spammers would pollute the source / medium dimension in Google Analytics, but recently it has spilled over to other dimensions as well. If you're seeing pageviews with that exact page title then your analytics account has been a victim of spammers that pollute your stats in order to get your attention.

The first thing you need to remember is to NOT VISIT Secret.ɢoogle.com! Note the small "G" in the domain - this is not the Google domain secret.google.com, but it is a different domain controlled by a spammer. The goal of the spammers is exactly to get you to visit the URL in question so you are then duped into purchasing services or products from them, or using free tools they benefit from (e.g. browser plugins). Monetization is basically the same as with e-mail spam.

There is also nothing you can do on your side (.htaccess rules, WP plugins, firewalls, etc.) as this is ghost traffic that bypasses your server and targets Google Analytics directly using what is called "Measurement Protocol". Unlike regular bot spam, ghost traffic appears only in your GA reports.

Google Analytics Page Title Spam example of Secret.ɢoogle.com spam in Google Analytics

Can traffic with page title Secret.ɢoogle.com hurt my site?

Traffic, registering pageviews with title Secret.ɢoogle.com in your page reports poses no direct harm to your site. Of course, the indirect harm caused by the data polution is hard to estimate and will vary. It tends to hit smaller sites harder, as it represents a higher percentage of their overall traffic.

How can I stop or block Secret.ɢoogle.com spam?

The recommended way is to setup view filters in Google Analytics - an include filter to include only valid hostnames of your site and an exclude filter for the Page Title Source dimension, filtering out "Secret.ɢoogle.com". This is the easiest and most scalable solution (scalable to an extent). You can see why other options are non-options or have significant shortcomings in the recommended articles linked just below.

Digital agencies managing Google Analytics for clients or using Google Analytics reports in their daily work appreaciate our fully-automated, set-and-forget solution called Auto Spam Filters that has a 14-day free trial for 3 websites. It's the best solution when dealing with tens or hundreds of clients and is used successfully by more than 2000 websites for permanent anti-spam protection.

You can check our articles detailing the issue of analytics spam as well as solutions for Secret.ɢoogle.com page title and other spam:



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