12345678.com Google Analytics Referrer Spam
Does 12345678.com appear in your Google Analytics referral reports? Information on 12345678.com referral spam and how to stop it below.
What is 12345678.com?
12345678.com is one of the latest examples of Google Analytics referral spam that our monitoring tools have picked up. This is a domain, used by spammers who target Google Analytics and other tracking tools. If you're seeing traffic from this domain then your analytics account has been a victim of spammers.
The first thing you need to remember is to NOT VISIT 12345678.com! The goal of the spammers is exactly that - to get you to visit the URL in question and then purchase services or products from them, same as e-mail spam. In some cases there might be malware on the page that could harm your computer.
Some spam is from bots actually visiting your site and executing the Google Analytics script while other is ghost traffic that bypasses your server and targets GA directly. Unlike bot spam, ghost traffic appears only in Google Analytics.
example of referrer spam in Google Analytics
Can traffic from 12345678.com hurt my site?
Traffic, appearing as coming from 12345678.com in your reports poses no direct harm to your site, aside from the minor amounts of traffic that the bot variety will incur on your server. Despite what some SEO specialists might claim this type of spam has no effect on Google rankings whatsoever.
However, such traffic pollutes your Google Analytics reports and can skew your data, sometimes to the point of making it unusable. This is especially true for sites that get small to medium amounts of daily traffic. If you rely on Google Analytics data to make business decisions, then having data that is as clean as possible should be a top priority.
How can I stop or block 12345678.com referrer spam?
If you manage a couple of sites only you can try and monitor for bot referral spam and then block it on the server level. However, this will not stop ghost referral spam from getting in your Google Analytics reports.
The recommended way is to setup view filters in Google Analytics - an include filter for the valid hostnames and an exclude filter for the Campaign Source dimension, filtering out "12345678.com". This is the easiest and most scalable solution (scalable to an extent). You can see why other options are non-options or have significant shortcomings in the recommended articles linked just below.
Digital agencies managing Google Analytics for clients or using Google Analytics reports in their daily work would be happy to learn that we have a fully-automated, set-and-forget solution called Auto Spam Filters that has a 14-day free trial for 3 websites. It's the best solution when dealing with tens or hundreds of clients and is used successfully by more than 2000 websites for permanent anti-spam protection.
You can check our articles detailing the issue and solutions for 12345678.com and other referrer spam:
- The original and technically comprehensive guide to Google Analytics Referrer Spam (and how to combat it)
- INFOGRAPHIC: Referral Spam in Google Analytics Explained in 5 minutes
- Google Analytics Refferer Spam - Solved!
- Quick Guide to Removing Referral Spam
- Google Analytics Spam and What To Do About It?
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* since these are subject to daily change, we look at Google Analytics spam activity for the past couple of weeks. This is by no means a comprehensive list and may not be up to date.