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Get Your Google Analytics Tracking Code & ID and Check Your Setup

OK, so you’ve decided that you’d start tracking your site with Google Analytics. Or you were given the task to install Google Analytics tracking on a site. In both cases you need to start by logging into a Google account (not necessarily a Gmail one), accepting the Google Analytics terms of service and then creating ... Read More

Using Content Groupings for User Flow Analysis in Google Analytics

In the first part of this article we talked about how to set up content groupings in Google Analytics¬†and how to make sure it’s working as expected. In this part we’ll discuss the 4 main benefits of having content groupings defined. If I have to sum it up in one word, I would go with ... Read More

Setting up Content Groupings in Google Analytics

It’s been 2 years since content groupings first made it into Google Analytics, but it seems like this incredibly beneficial¬†feature is still quite underused and poorly understood even among people otherwise familiar with the software. That’s why I decided to write a two-part guide of which you’re reading the first one – how to setup ... Read More

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The value added to our agency by these tools is tremendous. I would say it provides Inflow with the best bang for the buck out of any tool we pay for. [ full testimonial ]

Chris Hickey
Director of Inbound Services, InFlow

It's very helpful tool if you have to manage multiple GA accounts. It takes away all the stress and does a lot things with just a press of button, rather than us spending ages. [ full testimonial ]

Yasmeen Kaur
Web Analyst, New Zealand Automobile Association

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